I lead marketing and PR for Highlands Motorsports, a regional, Super Late Model race team competing in the ASA Stars Tour. I create weekly content, manage social media, and handle race weekend coverage and sponsor promotion. I’ve increased the team’s following by 100 and boosted overall engagement by 15%. My work also includes email campaigns, graphic design, and media coordination with technical partners.

@Highlands_Motorsports on Instagram/Facebook

I manage the brand’s Instagram and Facebook presence for Appalachian Sucker Punch, a 12% malt beverage created in Virginia. My work focuses on voice development, product photography, and community engagement. I also revamped the bios, captions, and content strategy to give the brand a consistent, bold identity.

@appsuckerpunch on Instagram/Facebook

I manage all social media, content creation, and digital storytelling for Henderson Motorsports, a part-time team in the NASCAR Craftsman Truck Series. Since taking over, I’ve implemented a full content calendar, launched live race coverage, and grown the team’s following by over 2,500. In the first two weeks alone, we gained 1,500+ new followers and saw a 75% increase in engagement across platforms through a mix of trackside coverage, sponsor features, and behind-the-scenes content.

@HendersonTrucks on X

@HendersonMotorsports on Instagram/Facebook